IBM to count carbon emissions for cash

IBM is probably one of the first of the large IT companies to have a share of the growing carbon business market.
Volume of carbon trading reached 10 billion USD in 2005.
A report by news.com talks about GreenCert, an application software to accurately measure corporate efforts to reduce greenhouse gas emissions.

"Many companies are undergoing initiatives to reduce their carbon emissions, as part of corporate social responsibility or environmental programs.

Having a method to measure and certify those reductions is significant because it will allow those companies to sell those carbon offsets, according to IBM. The application is part of IBM's Big Green Innovations initiative to develop clean technologies.

"The whole point of the application's output is to give you a high-quality offset that is transparent and reproducible," said Tim Kounadis, director of worldwide channel marketing for the company."